How far do you want to go to promote a night club? These days an interesting campaign can be seen on the streets of Berlin. The campaign is disguised as a poster for a missing person. It is clever done and looks very real and has a compelling website attached including a very touching video, www.findingdino.com. Everybody is talking about whether this is real or not.

But of course it is an advertising campaign. Some people are disgusted by this type of advertising because it is so manipulating. It will be interesting to see how the night club will handle the situation if a bad karma should develop. Maybe bad publicity is better than no publicity, and in that case we have helped a little by writing here..

After a closer look at the video it seems that much of it has been recorded in Denmark? At 2.26 there is a Danish sign “frokost” and “tilbud”, and at 2.34 a Carlsberg beer in a Danish bottle. hmm